![]() One way to do this is not just to sell the benefits of your product, but to sell the benefits of those benefits too. Or at least, it should be.Ĭonsider which problems, deficiencies or anxieties in their lives have led to them looking for a product along these lines, and what storytelling techniques could encourage them that your product is the answer to these problems and will improve their lives in the long run. In many ways, your product is a solution to your customer’s problems. Here are the top 10 brands millennials would want to work for – it’s no coincidence that all of these have powerful brand storytelling campaigns.īefore that, however, here are some tips for effective product storytelling:ġ: Understand Why and When People Buy Your Product Here we have put together some of the most effective storytelling examples from around the web, in order to give you some examples of what this looks like, and to hopefully inspire you to write your own brand and product stories too. If you read our blog regularly, you’ll know customer loyalty is and can be a goldmine in regards to your customer lifetime value. People are so bored with simple, cold facts these days that trying to add a personal, inspirational, human slant to your brand or products is likely to catch consumer’s attention considerably more.Ī consumer reading these stories and truly feeling a connection is more likely to not only buy from you but remain loyal to you too. If that happens, it’s very difficult for any other company to then win that loyalty off you. It can also help encourage them to want to support the company itself, if they get invested in your backstory. Brand storytelling is very similar but involves telling the story of the brand itself, humanising the story and explaining why the company was made and how it is differentiated from other businesses out there.This is generally much more tempting to potential customers than a basic list of features and facts as it tells them directly how this purchase could improve their lives in the long term and provides an inspirational outlook. Product storytelling, as you’d expect, involves telling the story of a product – including why the company made it, some of the unique struggles they faced in doing so, and the changes it has made to their customer’s lives.There are two different versions of this, although both are very similar and are often considered interchangeable: Giving a story to go along with it humanises your brand and increases the chances that a potential buyer will relate to your message. ![]() In some ways it’s no longer enough to simply sell the benefits and features of your product. That sort of message can also be difficult to trust, since most people in the modern era are bombed with marketing messages everywhere they look. Maybe we should have told a story about that so it would stick in your head….Īfter all, features lists, sales jargon and soulless information can come off a little…robotic, and nobody wants to do business directly with a robot (yet). If you work in marketing or eCommerce, you’re also in the business of product storytelling.ĭid you know that according to Stanford University, stories are 2200% easier to remember than facts and figures? Harley Davidson: Enough With the Flowers What is Product Storytelling?
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